3 Benefits of Working With Professional Writers

To get your message across in today’s ever-more competitive marketing landscape, your words need to do some serious heavy lifting. But just because there are so many advertising platforms out there doesn’t make persuasive writing easy. In fact, it takes years of dedication for most professionals to become good with words.

Sure, you can hop on X, formerly known as Twitter, or LinkedIn and post your thoughts. But who’s going to read them? More importantly, why are they going to read them? What’s going to differentiate you from the millions of others doing the same? How do you make your words stand out from the crowd?

You could dedicate yourself or someone in your organization to learning the craft. But not only is learning to write well time consuming, it can also be expensive. So here are three benefits of working with professional writers that will help improve your business.

1. Quality Delivery

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The ability to produce quality content is the basic requirement for any professional writer. The best will employ a multifaceted approach that encompasses far more than merely typing and editing words. They also do extensive research where necessary to ensure they have a strong grasp of the subject at hand. For example, a writer may not be an electrical engineer. But they’ll gain a firm understanding of how a generator works to write an article comparing the pros and cons of various models.

In short, the goal of many writers is to be conversant in whatever subject they’re describing. This also means understanding the audience who will read their work. Remember that commercial writing isn’t created in a vacuum; it’s always made in context of whomever is intended to read it. So a professional writer will be able to “converse” with an audience in language they understand. Not only will they have a theoretical grasp of your niche, but they’ll also understand the idiosyncrasies of the language therein.

If you want your writing to grab people’s attention and to actually persuade them to take action, hire the right writer.

You could hire an SEO writer to write articles that will help build brand or product awareness.

Or you could hire a copywriter to write banging emails and landing pages. Someone specializing in technical writing services will craft an air-tight piece if you need greater attention to detail. There are so many kinds of writers out there that there’s surely one who will match your needs exactly.

2. Compelling Storytelling

People are hard-wired to enjoy and understand the world through stories. One of the greatest advantages of narrative storytelling, then, is that it engages with your audience through their emotions. And while it may seem trivial at first, you need to reach your audience emotionally to develop long-lasting relationships with them.

To survive in the long term, it’s essential for your organization’s writing to communicate the human side of the brand. Sharing relatable experiences while highlighting company values to telegraph what you stand for. Doing so may polarize your audience, but, honestly, that’s a good thing. Double-down and advertise to the people who care about your mission and let go of the rest. So, how are you going to do that?

The ability to weave a good, compelling story is rare, but professional writers have it. They’ll take your ideas and communicate them to your audience in a way that’s digestible and engaging. Don’t neglect the massive benefit of audience engagement that narrative storytelling can bring to the table.

3. Time and Money Savings

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Many brands assume hiring a professional writer is a waste of money. If everyone can write then why not save some cash and get an internal employee to do the work? The thing is, that takes them away from their other responsibilities, which they’re likely better suited for. As explained above, professional writers bring unique skills to the table. While outsourcing to a writer may cost you in the short term, it can pay you back tremendously over time.

As a business leader, you know that time is precious. The more time you free up for you and your employees, the more everyone can focus on what they’re good at. The time you and your employees save by hiring a writer can directly translate into increased productivity elsewhere.

Writing, editing, and delivering persuasive content is the cornerstone of a successful marketing campaign. Quality content drives engagement, whether that’s through social media posts, email newsletters, or website copy. Because professional writers know the ins and outs of persuasive writing, they can create content that deeply resonates with your audience. And the more engaged your audience is, the more likely they’ll be to buy again and again. Investing in persuasive copy can pay you back multi-fold in the long run.

Make the Investment

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Many businesses may be hesitant to invest in hiring professional writers at first. But poor writing can be an Achilles heel that will drag you down for years. Simply put, you need good writing to take your business to the next level. Instead of treating writing as a second-rate business element, treat it like the proper investment that it is. Embrace the opportunity cost and you may find that investment returns in spades over time.