62+ Kawaii Aesthetic You Don’t Know Yet (Cute Outfits & Room Decor Styles 2024)

Are you ready to give a kawaii touch to every popular aesthetic on the internet?

Today we have a really long list. Yet this is just a small overview of the hundreds of cute aesthetics that exist and are yet to come. The key takeaway from this cutesy style guide is, you can, and always should, mix aesthetics and rare styles until you find the best core aesthetic to express yourself.

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✅ Best Cute Princess Outfits

Amazing Grown – Perfect for Value

The dress was really well-made and seemed to be much more costly than the price you spent. You will certainly feel like a princess. Undoubtedly, it would be the most perfect option for prom dressing, a Cinderella costume for Halloween, or even a low-cost bridal gown.

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✅ Best Kawaii Fluffy Rug

Beautiful Centerpiece – It is a very cute carpet that feels nearly like memory foam when you walk on it. The colors are precise as seen in the photos. Reasonable worth considering the price. You should definitely use this to decorate your kawaii aesthetic room!

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✅ Best Pink Room Wall Decor

Modern Artwork Paintings – Cute Little Pictures

  • Affordable price
  • Good quality
  • Lightweight
  • Perfect size
  • Vibrant colors

You can add personality to the neutral-colored walls. It is very simple to hang since no frame is required. This is what you’ve been waiting for in regards to a cute room design for a long time!

What is the kawaii aesthetic?

Kawaii aesthetic is also known as Kawaiicore aesthetic. It involves pastel colors, soft aesthetics, and cute frilly vibes. Kawaii aesthetic does involve liking harmless things like the kid core aesthetic. It is a popular subculture from Japan that is widely used in clothing, room decor, graphic design, food & drinks, etc. This aesthetic is rooted in child-like innocence, dreamy youth, and wholesomeness.

Is kawaii a style?

“Kawaii” is a popular style on social media platforms such as Tumblr, Tiktok, Pinterest, IG, and youtube. The kawaii styles have a huge impact on youth cultures in Europe and America, which is, although limited, multidimensional: it has involved spontaneous drawings among children, a certain amateur and professional comics production, amateur and commercial animation, toys and a diverse merchandising, street art, and fashion design.

Photo-editing is highly utilized in kawaii culture, as people often add additional cute stickers and sparkles, enlarge their eyes, and smoothen the photo to look more maximalist and hyper-cute.

What are the different kawaii aesthetics?

Nowadays, ‘kawaii’ is no more one aesthetic, here is an aesthetics list of different shades of cuteness for you to explore and have fun with:

Steampunk Aesthetic

Steampunk aesthetics represent decorating like the period of time when society was steam-powered. The style is made kawaii by your favorite steampunk anime girl characters. The clothing aesthetic is very popular not only for females but also for males and kids during Halloween & cosplay events. The aesthetic is going strong for the house, furniture, room decor, jewelry, interior decorating, industrial design, wedding, dress, everyday casual fashion, sunglasses, lamp, art, lighting styles, and more.

You can even twist the details of the steampunk into Vampire, Victorian, Gothic, Vintage, Cyberpunk, Post-apocalyptic, Medieval, Futuristic cyborg, and more themed sub-niches. Main steampunk aesthetic styles include

  • Fantasy steampunk aesthetic,
  • Steampunk dieselpunk aesthetic,
  • Steampunk bts aesthetic,
  • Steampunk slytherin aesthetic,
  • Steampunk robot aesthetic

Kawaii Anime Girl Aesthetic

Kawaii anime aesthetic is another word for addiction. In this world of fantasy and realities, there are some kawaii female characters from whom you cannot move your eyes, be it for her cute looks, or her cute character.

Hello Kitty Aesthetic

Hello Kitty’s aesthetic features a simple outline and primary colors. She is illustrated without a mouth, wearing a blue jumper over a red top and her signature red bow on her left ear.

The Hello Kitty cuteness culture, or kawaii aesthetic, has become a prominent aspect of the world’s popular culture, entertainment, clothing, food, toys, outfits, stationery, room decor, personal appearance, and mannerisms. You can crossover Hello Kitty characters with any type of drawing style, or other subculture aesthetic to make the style less mainstream.

Popular types of Hello Kitty aesthetic includes

  • Cute hello kitty aesthetic
  • Grunge hello kitty aesthetic
  • Goth hello kitty aesthetic
  • Pink hello kitty aesthetic
  • Dark hello kitty aesthetic
  • Emo hello kitty aesthetic
  • Kuromi hello kitty aesthetic
  • Hello kitty dreamcore aesthetic

Sanrio Aesthetic

Sanrio aesthetic (also known as Sanriocore aesthetic, Sanrio girl aesthetic, Sanrio characters aesthetic) is an aesthetic centered around Sanrio Co., Ltd. (株式会社サンリオ) a Japanese company created by Shintaro Tsuji that sells cute (or Kawaii) Japanese merchandise

Sanrio’s most popular icon, Hello Kitty, has become one of the world’s best-selling brands. Other famous Sanrio characters include Kuromi, Pompompurin, Little Twin Stars, Gudetama, Badtz-Maru, Pekkle, My Melody, Keroppi, Tuxedo Sam, and more.

Sanrio aesthetic girls refer to female, from teen to adults, who enjoys pfp, wallpaper, plush, clothing, outfits of Sanrio patterns. The color scheme does not need to be in soft colors, as there is a whole range of Sanrio aesthetics to choose from. Popular styles include

  • Sanrio goth aesthetic
  • Cinnamoroll sanrio aesthetic
  • Sanrio grunge aesthetic
  • Sanrio hello kitty aesthetic
  • Kuromi sanrio aesthetic
  • Purple sanrio aesthetic
  • Sanrio pink aesthetic
  • My melody sanrio aesthetic
  • Sad sanrio aesthetic
  • Cute sanrio aesthetic

Strawberry Milk Aesthetic

Sweets are a common visual motif in kawaii. These can include strawberries, cakes, macaroons, flan, cotton candy, iced cookies, ice creams, parfaits, boba, and other beverages. These sweets are done in the Japanese style with specific references to the culture, such as having the food shaped like certain characters, elaborate whipped cream decorations, pudding, etc., as opposed to Western sweets.

Decorations are mandatory, with multiple textures and colors present via sprinkles, drawn-on icing, etc. Strawberry milk is an incredibly common motif due to repeated use in early artworks and merchandise. It resulted in this strange obsession with the cultural symbol of strawberry milk, with Japanese text on the carton.

Strawberry milk aesthetic girl likes to wear pinky accessories, skirts, and clothes of strawberry and strawberry milk patterns, other subdivisions of the cute aesthetic include

  • Pastel strawberry milk aesthetic
  • Japanese strawberry milk aesthetic
  • Strawberry milk carton aesthetic
  • Chocolate milk aesthetic
  • Strawberry aesthetic

Pastel Kawaii Aesthetic

Kawaii visuals are in a range of bright colors but are most commonly associated with pastels. The aesthetic is popular for clothing and room styles. White or light gray colors are usually used as a neutral base, and pink or purple is the most popular pastel color to match the aesthetic. Girls who love soft kawaii pastel aesthetics like to wear pastel dresses, kawaii pastel aesthetic outfits & accessories.

Kawaii Emo Aesthetic

Emo is a slang term used to describe a subculture, which is somewhat derived from the hardcore punk scene that arose in the years between the mid-1980s and the 2010s following bands that were categorized into the emo music genre. Shyness and introversion, creativity and artistic tendencies feeling misunderstood or angsty, and the dislike of “mainstream” culture are common associations to boys and girls who enjoy the kawaii emo aesthetic.

Kawaii emo girl aesthetic outfits usually have a cute twist (flurry animal ears in pink colors, stickers or decorations of Sanrio characters, pastel wigs) to the stereotype of tight pants, long bangs, band shirts, dark clothing, smokey makeup, solitude, and extreme sadness aesthetic.

Gamer Girl Aesthetic

Gamer girl aesthetic is very popular amongst gamers, Twitch streamers, and anime fans. This community gathers on Twitch and tends to be Gen Z, with influences from E-Girl culture and Lo-Fi, aesthetics that rose around 2020. Cool, nerdy, casual, kawaii headphones, video games and youthful are keywords to describe the cute gamer girl aesthetic. The aesthetic is widely popular for makeup, outfits, and room decor styles.

Popular types of gamer girl aesthetic include pink gamer girl aesthetic and goth gamer girl aesthetic.

Fairy KeiAesthetic

Fairy Kei (フェアリー系) loosely translates to “fairy-style.” The dreamy aesthetic is a part of the Japanese pop subculture that is fairy-like, with heavy use of pastel color schemes and cutesy kawaii motifs. The fairy Kei fashion style is based on the Yume Kawaii aesthetic, with a focus on 80s children’s pop culture. The fairy Kei room style should look fluffy and “Fuwafuwa” that you could fly away.

Popular types of Fairy Kei aesthetics include

  • dark fairy keiaesthetic
  • decora kei aesthetic
  • pink fairy kei aesthetic
  • mori kei aesthetic

Kawaii Baby CoreAesthetic

The Babycore aesthetic focuses on childlike innocence and leans toward softer and kawaii elements. It’s differentiated from Kidcore through its usage of lighter colors and girly visuals typically reserved for babies and toddlers. Babycore aesthetic clothing and outfits should look gentle, pastel, cute, and with childlike innocence. 


Vaporwave aesthetic is associated with romantic loneliness. The art and graphic should look like many people’s nostalgia and memories washed together.

You will often see VHS degradation, early Internet imagery, late 1990s web design, glitch art, cyberpunk tropes, anime graphics, Greco-Roman statues, and 3D-rendered objects in the Vaporwave aesthetic.

Vaporwave aesthetic girl types with vaporwave fonts, wear T-shirts and outfits of vaporwave prints and have large vaporwave style tapestry to decorate their rooms.

Some popular subcategories of the aesthetic include

  • 80s vaporwave aesthetic
  • Purple vaporwave aesthetic
  • Vaporwave kawaii aesthetic
  • Vaporwave anime aesthetic

Galaxy Kawaii Aesthetic

A galaxy can symbolize aspirations and forever exploration. Galaxy kawaii aesthetic is a magical aesthetic of the large collections of stars, gas, and dust. Most galaxies are flat, but there are different shapes — some are spirals, some are elliptical, and some are irregular.

The kawaii galaxy aesthetic is usually in pastel colors, filled with sparkles, glitters, unicorns, magical space, cats, moon, girls, tarot symbols, brilliant stars, cosmic dust, horoscope signs, and other fairy elements. Pink, purple, and black colors are the most often used shades for the aesthetic.

The aesthetic is widely common for desktop or iPhone wallpaper, and stickers on laptops. Galaxy aesthetic girl likes to wear clothes with galaxy drawings.

White Kawaii Aesthetic

White color represents purity, innocence, cleanliness, freshness, and simplicity. A bride with a white dress conveys the bride’s virginity. It is a color often used in the kawaii aesthetic. With the right lightroom presets, the white kawaii aesthetic girls expressed their pale soft preference of outfits, anime, love life, wallpaper, room decorations on Instagram and other social media.

Punk Kawaii Aesthetic

The punk kawaii aesthetic is a cute innocent twist to the pop-punk look. From skater to hip hop fashions, the pop-punk outfit look was a blend of different genres, hinged on a youthful rebellion of corporate lifestyle — mixing dress shirts, blazers, crop tops, and skinny ties with sneakers, spiky hair or long fringe, and lots of chunky jewelry, tattoos, smokey makeup, and piercings. You can mix some pink and kawaii colors, plushies, and anime characters to make your look more Japanese, kawaii, girly, and underground.

Popular types of kawaii punk aesthetics include

  • Harajuku punk aesthetic
  • Pastel punk aesthetic
  • Kawaii punk rock aesthetic
  • Pretty punk aesthetic
  • Kuromi punk aesthetic
  • Pink punk aesthetic

Kawaii Lolita Aesthetic

Lolita aesthetic is a subculture originating in Japan that is primarily influenced by Victorian clothing as well as costumes from the Rococo period. Described as sexy, flirty, and innocent style, Lolita fashion incorporates many ruffles, braids, and of course, the big short dress. Lolita has made this into a unique fashion style nowadays.

Popular types of cute lolita themes include grunge, anime, angels, Victorian style, casual, retro, modern, and kawaii Japanese styles. Popular colors for Lolita outfits and room decor include yellow, red, blue, and purple.

FNaF Aesthetic

Five Nights at Freddy’s is a 2014 indie survival horror video game developed and published by Scott Cawthon.

FNaF aesthetic stands for Five Nights at Freddy’s aesthetic, it looks creepy cute. Fans successfully developed the chibi version of the characters to make the aesthetic kawaii.

Common types of FNaf aesthetics include

  • Girlfriend fnaf aesthetic
  • Senpai fnf aesthetic
  • Pastel fnaf aesthetic
  • Mangle fnaf aesthetic
  • Foxy fnaf aesthetic
  • Lemon demon fnf aesthetic
  • Bonnie fnaf aesthetic
  • Fnaf ballora aesthetic
  • Fnaf security breach aesthetic
  • Fnaf core aesthetic
  • Fnaf springtrap aesthetic
  • Fnaf puppet aesthetic
  • Fnaf sl aesthetic
  • Kawaii fnaf chibi aesthetic

Dreamcore Aesthetic

Instead of being “cute or comforting,” Dreamcore aesthetic creates a sense of surrealism and uneasiness, it supposes to be slightly “creepy and scary”. It revolves around weird imagery and objects that often tap into nostalgia or things you may have been in childhood. 

Common types of Dreamcore aesthetics include:

  • Nostalgiacore dreamcore aesthetic
  • Creepy scary dreamcore aesthetic
  • Fever dream core aesthetic
  • Forgotten core dreamcore aesthetic
  • Dreamcore weirdcore aesthetic

The aesthetic can be made kawaii by crossover with bright pastel colors while used in outfits and room decor.

Cute Chibi Girl OrChibi Boy Aesthetic

A chibi is a form of stylized character drawing that originates in Japan. Chibi characters are usually between two and four heads tall, they are both short and chubby. When chibi is used in manga and anime, it tends to have a positive, kawaii connotation.

Cute Pastel Goth Aesthetic

Pastel goth aesthetic means a mix of goth or grunge style with the sweet pastel elements of the cute kawaii aesthetic, plus a touch of bohemian chic. Pastel goth aesthetic is gaining popularity for room decoration, outfits, art, and clothing for both males and females. Trending colors of pastel goth aesthetics include purple, green, and pastel pink.

Other cute kawaii goth aesthetics include

  • Fairy goth aesthetic
  • Bubble goth aesthetic
  • Soft goth aesthetic
  • Light goth aesthetic
  • Kawaii goth aesthetic
  • Pastel goth aesthetic
  • Grunge pastel goth aesthetic

Angel Aesthetic

Angel aesthetic or angelcore aesthetic is a contemporary aesthetic inspired by imagery and depictions of angels and is adjacent to devil core. The aesthetic is designed to emulate the same unearthly beauty that traditional European angels are described and depicted with. The aesthetic looks fancy for outfits and interior design.

Otaku Aesthetic

The emergence of an otaku subculture as a major phenomenon in the 1970s and 1980s had become both the source of widespread fascination as well as the cause of a moral panic over the perceived degeneracy of Japan’s young fanatics.

‘Otaku’ means males who obsessively consume and collect manga, anime, gaming, girl idols, model figures, and other merchandise related to these forms of popular visual culture. The aesthetic is most popular used in clothing design, room decoration, and art inspiration.

Kawaii Egirl Aesthetic

The terms Egirls and Eboys are slang terms for young women and men, respectively, who are active internet users, often stereotyped as emo-styled anime and gaming fans trying to get attention on social media. The Egirl style is closely related to internet trends of the 2000s, such as KPop and rave culture.

For outfits, this style typically consists of plaid mini skirts, striped long-sleeved shirts. For makeup, the heart stamps under the eyes and bleached hair is a signature Egirl makeup style. Kawaii Egirl style is one of the most popular girl aesthetics.

Popular types of Egirl aesthetics include

  • Grunge Egirl aesthetic
  • Pink Egirl aesthetic
  • Hello kitty Egirl aesthetic
  • Dark Egirl aesthetic

Gyraru Aesthetic

The Gyraru aesthetic is an alternative fashion trend among young Japanese women that started in the mid-1990s, distinguished by a dark tan and contrasting make-up liberally applied by fashionistas.

The main aspects of the Gyaru lifestyle are a focus on materialism, things such as having the newest phone to take selfies with and reading magazines on the latest styles. Having a rebellious attitude is also common in Gyaru.

Gyraru clothing style means tanned skin, big bleached hair, platform boots, and rebellious outfits. Gyraru makeup means circle decorative lenses with surreal shapes and colors. Winged eyeliner and false eyelashes are used to make eyes look bigger. There is also a specific way to do face and nose contour to achieve the perfect Gyraru look.

Neko Kawaii Aesthetic

Neko means cat-people in anime and manga culture, the aesthetic is popular for both Neko males and Neko females. Commonly seen elements for the aesthetic include catgirl & Catboy pet play cosplay outfits, kawaii fish props, maid dresses, furry cat ears, soft paws, kitty-like makeup, neck chains, and cute neck dress. The aesthetic is also related to the sexual fantasy of having a Neko girlfriend who is submissive and calls the master ‘daddy’.

The charm of the Neko aesthetic is its exaggerated childlike femininity. Popular colors for the aesthetic include pink, black, white, red, neon, and pastel colors.

BT21 Aesthetic

BT21 is a kawaii group of idol wannabes. The characters represent both the South Korean boyband BTS and the 21st century, so they would live for the next 100 years. It is an IP co-created by LINE FRIENDS and K-pop band BTS. There are eight characters in total: Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky, and Van. Each character reflects the members of BTS in different ways. 

The ever-curious alien Tata left his home planet with Van and saw BTS when visiting Earth. Awed by their popularity, he was inspired to put together his own rival group. He enlisted the other members to form the perfect idol group.

Japanese Harajuku Street Aesthetic

Harajuku style refers to the outstanding outfit style you see at the Instagram spots of the Harajuku district (a large, urban fashion neighborhood in Tokyo) of Japan. It has long been the home of outrageous fashion, particularly among teenagers and young people.

Japanese Harajuku street aesthetic is more than one style, there are many types of aesthetics in Harajuku including the medieval aristocrats-inspired Gothic style, the unique Japanese Lolita style with emphasis on girlish cuteness and coquettish beauty, the Gothic Lolita style that combines the two, and the ballerina-inspired style that mixes a tutu skirt with colorful tops.

As an aesthetic, the Japanese Harajuku street style represents the dark, the ironic, and the grotesque aesthetic that strives to express deep and complex emotions, together with the struggle to show individuality in a stressful world of adulthood. ==> Click here to learn more about how cute Japanese girls are taking popular street fashion to the extreme.

BTS Aesthetic

BTS aesthetic is also called BTS core aesthetic. It is an aesthetic loved by fans of the K-pop band. #btsaesthetic hashtag has millions of posts on Instagram. The fandom has made one aesthetic for each member, including Jooncore (vintage aesthetic), Jincore (strawberry pastel aesthetic), Yooncore (bad boy / Eboy soft personality), Hobicore (indie child core aesthetic), Jimincore (sweet pink softcore aesthetic), Taecore (fancy and expensive aesthetic) & Koocore (black boyish aesthetic).

Other popular types of BTS aesthetics include

  • Bts purple aesthetic
  • Bts v aesthetic
  • Pink bts aesthetic
  • Polaroid bts aesthetic
  • Pastel bts aesthetic
  • Dark bts aesthetic
  • Bts black aesthetic
  • Bts group photo aesthetic
  • Bts blue aesthetic
  • White bts aesthetic
  • Yellow bts aesthetic
  • Jungkook core aesthetic
  • Jimincore aesthetic
  • Jincore aesthetic
  • Yoongicore aesthetic
  • Namjooncore aesthetic
  • Hobicore aesthetic
  • Kookcore aesthetic

Kawaii Geisha Aesthetic

A geisha, which translates to English as “performing artist” or “artisan”, is a high-class professional and traditional female entertainer in Japan trained to entertain men. The signature pale makeup style and exotic luxury traditional Japanese kimono outfit provide endless inspiration to kawaii anime girl lovers.

Kawaii Orange Aesthetic

Orange is the color of the rainbow halfway between yellow and red. It can tie into multiple popular aesthetics. While the color is used in outfits and room design, it means warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, stimulation, happiness, fun, enjoyment, freedom, expression, and fascination. The kawaii orange aesthetic brings joy and a positive vibe to anything it touches.

Popular cute kawaii orange aesthetics include

  • Pastel orange aesthetic
  • Light orange aesthetic
  • Umaru chan aesthetic
  • Orange food aesthetic
  • Peach-orange aesthetic
  • Orange juice aesthetic
  • Orange fruit aesthetic
  • Orange and yellow aesthetic
  • Neon orange aesthetic
  • Orange Halloween aesthetic
  • Orange butterfly aesthetic
  • Orange anime aesthetic
  • Dark orange aesthetic
  • Orange and black aesthetic
  • Burnt orange aesthetic
  • Blue and orange aesthetic
  • Pink and orange aesthetic
  • Orange grunge aesthetic
  • Orange baddie aesthetic
  • Soft orange aesthetic
  • Sunset orange aesthetic
  • Indie orange aesthetic
  • Sad orange aesthetic
  • Retro orange aesthetic
  • Summer love orange aesthetic
  • Minimalist orange color aesthetic

Yellow Kawaii Aesthetic

The Kawaii yellow aesthetic is also called the yellow core aesthetic.

Yellow is the aesthetic of the sun, smiley faces, and sunflowers. It’s a happy, youthful color, full of hope and positivity. The color grabs your attention and keeps you awake, and that is the reason why a lot of your favorite anime or cartoon characters, such asPompompurin and Gudetamaare, are using yellow as the main color.

Popular cute kawaii yellow aesthetics include

  • Neon yellow aesthetic
  • Pastel yellow aesthetic
  • Yellow flower aesthetic
  • Blue and yellow aesthetic
  • Pink and yellow aesthetic
  • Yellow pastel aesthetic
  • Light yellow aesthetic
  • Dark yellow aesthetic
  • Soft yellow aesthetic
  • Yellow grunge aesthetic
  • Orange and yellow aesthetic
  • Yellow grunge aesthetic
  • Happy yellow aesthetic
  • Sad yellow aesthetic
  • Pale yellow aesthetic
  • Summer love yellow aesthetic
  • Sunshine yellow aesthetic
  • Korean yellow aesthetic
  • Yellow quote aesthetic
  • Retro yellow aesthetic
  • Mustard yellow aesthetic
  • Light yellow aesthetic

Korean Aesthetic

Korean aesthetic is different from Japanese aesthetic. Traditional Korean aesthetic characteristics include pure formality, naturalistic simplicity, symbolic decoration, and playful spontaneity. The aesthetic can be hard to spot for beginners as there is a combination of past and present, Korean and Western, high culture and popular culture, and fashion and art. Korean fashion, beauty, aesthetics are very popular now because of the rise of K-pop culture.

Korean outfit aesthetic consists of comfortable clothing with soft colors (beige, brown, light pink, pastel, blue, yellow, purple, white, etc.). You will see a lot of big, chunky sweaters, mini skirts, boxy graphic tees, and high waist mom jeans. Some people like to add plaid or bright colors. Simple dresses with thin straps are also used in this look. Big white sneakers and causal bags are used to complete the look. The aesthetic is also sometimes mixed with grunge style for a dark look.

Korean room aesthetic consists of aesthetic mood lighting, light wood floor, light bedding (sometimes gingham or a grid pattern), neat white or beige walls, big windows for lots of natural light, minimalist furniture, and cute indoor plants.

Here are more trending Korean aesthetics of interest

  • Korean cake aesthetic
  • Korean food aesthetic
  • Korean aesthetic outfits
  • Korean pastel yellow aesthetic
  • Korean room aesthetic
  • Korean couple aesthetic
  • Korean girl aesthetic
  • Korean cafe aesthetic
  • Korean quotes aesthetic
  • Korean boy aesthetic

Black Kawaii Aesthetic

The black kawaii aesthetic is also known as the dark kawaii aesthetic.

Black color means power, fear, mystery, strength, authority, elegance, formality, death, evil, aggression, authority, rebellion, darkness, night, and despair. The black kawaii aesthetic is a widely popular style used in creepy cute dark theme outfits, room design, and makeup looks.

The black kawaii aesthetic is different from Yami kawaii aesthetic as it does not need to have the sick look. It is also different from the dual kawaii aesthetic, in which a blend of black and pink colors is used to create cuteness. The dual kawaii aesthetic reflects two split personalities pulled between both; one cute and peppy, one dark and pessimistic.

Yami Kawaii Aesthetic

Yami Kawaii (病みかわいい) is a Japanese kawaii medical aesthetic that was derived from Yume Kawaii. The Yami aesthetic focuses on exposing the not-so-perfect life behind the surface of kawaii, but the colors are usually rather dark or very faded with lots of medical motifs. It is a cute kawaii aesthetic deliberately contrasted with a stronger emphasis on dark themes, “mentally anguished” vibes, sad girl style, and colors. Other subcategories of this aesthetic include

  • Captain yami aesthetic
  • Yami sukehiro aesthetic
  • Yami yugi aesthetic
  • Yasuri yamileth aesthetic

Coquette Aesthetic

Coquette aesthetic means reclaiming girlhood and a fun-loving, bubbly personality. Coquette aesthetic symbols include lipstick stain kisses, roses, angel or angel wings, silky ballet shoes, little cat faces, cute food and cake cartoons, floral details, pearls, lace, and other girly soft aesthetic elements. These symbols can be seen everywhere on coquette aesthetic nails, makeup, hairstyles, accessories, bags, jewelry, clothing, dress, outfits, and room decor. Popular coquette color palette includes yellow, red, blue, green, brown, pink, and white colors.

Subcategories of coquette aesthetics include:

  • Coquette Asian girl aesthetic
  • Red coquette aesthetic
  • Pastel coquette aesthetic
  • Coquette Kpop aesthetic
  • Sad coquette aesthetic
  • South Asian coquette aesthetic
  • Vsco coquette aesthetic
  • Yoongi coquette aesthetic
  • 70s coquette aesthetic
  • 2000s coquette aesthetic
  • Quarto coquette aesthetic
  • Orange coquette aesthetic
  • New york coquette aesthetic
  • Louis Tomlinson coquette aesthetic
  • Grunge coquette aesthetic
  • Dolly coquette aesthetic
  • Dark coquette aesthetic
  • Black coquette aesthetic
  • Black and white coquette aesthetic
  • Best friends coquette aesthetic
  • Aretes coquette aesthetic
  • Red and black coquette aesthetic
  • Red and pink coquette aesthetic
  • Red and white coquette aesthetic
  • 50s Vintage coquette aesthetic
  • 60s Vintage coquette aesthetic
  • 70s Vintage coquette aesthetic
  • 80s Vintage coquette aesthetic
  • 90s Vintage coquette aesthetic
  • Coquette and Collette aesthetic
  • Coquette and old money aesthetic
  • Coquette Dior aesthetic
  • Coquette dollete aesthetic
  • Coquette fall aesthetic

Menhera Aesthetic

Menhera is short for “mental health”, the Menhera aesthetic is supposed to make you feel better mentally. Basically, the aesthetic aims at taking those ugly feelings and turning them into something nice that makes you feel at ease. The spread of the Menhera aesthetic is helped by the character and manga series “Menhera-chan” in particular. The taste for the aesthetic is spread by a mental health forum using art therapy to fundraise for mental health charities. It is a subculture that centers around the sickness inside Kawaii Culture.

Menhera aesthetic is closely related to Yami kawaii aesthetic (Sickly Cute), the aesthetics look similar but the propose behind the creation is different. Menhera is more about healing mental issues through cuteness, Yami kawaii is more about exposing the sick reality behind the kawaii culture.

Key elements for the Menhera aesthetic includes bondage fashion accessory, drugs in pink or pastel colors, oversize sweaters or T-shirts to express the message of“mental health”, decorations of badges and patches, creepy cute patterns, and a white x red color scheme for the medical feeling.

Red Kawaii Aesthetic

Red aesthetic means physical energy, lust, passion, action, confidence, courage, and desire. When the color is used as a kawaii aesthetic, common element include red hair girl, kawaii strawberry, strawberry milk, dreamy pink food, roses, cherry with glitter, etc. Popular subcategories of the kawaii red aesthetic include

  • Dark red kawaii aesthetic
  • Light red kawaii aesthetic
  • Soft red aesthetic
  • Pastel red aesthetic
  • Grunge red aesthetic
  • Applecore aesthetic

Retro Aesthetic

Retro aesthetic is also known as retro vintage aesthetic or retro core aesthetic. The aesthetic specifically relates to the style or intentional appearance of being retro. As such, the current retro aesthetic is consumed with the 1980s, 1990s, and early 2000s cultural and stylistic references.

The retro design can be made soft and cute with a touch of pastel hues of yellow, blue, red, pink, neon, green colors. The resulting style gives a more sweet, colorful, feminine, and younger vibe to your outfits, room decor, and accessories than the straight-up retro vintage style.

Popular types of retro aesthetics include

  • Retro 90s aesthetic
  • Retro pink aesthetic
  • Retro 80s aesthetic
  • Retrowave aesthetic
  • Red retro aesthetic
  • Retro grunge aesthetic
  • Indie retro aesthetic
  • Sad dark retro aesthetic
  • Summer retro aesthetic
  • Vaporwave retro aesthetic

Creepy Cute Aesthetic

The creepy cute aesthetic is also known as the creepy core, kawaii gore, Kimo-kawaii, creepy kawaii,Guro Kawaii or Gurokawa aesthetic. The aesthetic means “gross cute”, it is a huge fashion and decoration trend that combines grotesque elements with kawaii. The most famous character for creepy cute aesthetic is the Gloomy Bear, it is a cute-looking pink bear that eats humans.

Creepy cute symbols include a dark bloody version of everyday feminine elements such as lace, bows, floral patterns, soft dolls, girly cartoons, and anime characters of pastel colors. The creepy cute aesthetic gives a cute touch to the notorious horror aesthetics such as slaughter core aesthetic, red horror aesthetic, dark horror aesthetic, and scary creepy aesthetic. It is a popular style for art, outfits, room design, and more.

Sailor Moon Aesthetic

The Sailor Moon aesthetic comes from the famous 90s anime series. In addition to Sailor Moon’s themes of love, friendship, and empowerment, the show is known for its fashion and hairstyles. Signature items for the fashion aesthetic include plenty of pastels, overalls, high-waisted skirts, and denim-jacket ensembles. Till today, fans are still placing Sailor moon-themed plushies, neon light, and tapestry in the bedroom for a cute kawaii decor style.

Subcategories of the aesthetic can be based on characters, color scheme, or mood. They include

  • Sad sailor moon aesthetic
  • Cute kawaii sailor chibi moon aesthetic
  • Purple sailor moon aesthetic
  • Blue sailor moon aesthetic
  • Luna aesthetic
  • Pink sailor moon aesthetic
  • Saturn aesthetic
  • Pastel sailor moon aesthetic
  • Retro sailor moon aesthetic
  • Vaporwave sailor moon aesthetic
  • Grunge sailor moon aesthetic
  • Dark sailor moon aesthetic
  • Venus aesthetic
  • Chibiusa aesthetic
  • Artemis aesthetic
  • Usagi aesthetic
  • Pluto aesthetic

Pink Kawaii Aesthetic

Pink kawaii aesthetic means to love and romance. The aesthetic is often described as feminine, soft, kind. It is a color of nurturance and compassion. The pink kawaii aesthetic is usually with a color scheme of pink with pastel, blue and white colors. The aesthetic is trendy for room decor, outfits, laptops, and phone accessories. Popular symbols of the aesthetic include cats, cherry, pink snacks, cute food, strawberry milk, etc.

Common cute kawaii pink aesthetic subcategories include:

  • Soft pink kawaii aesthetic
  • Kawaii pastel pink aesthetic
  • Kawaii pink grunge aesthetic
  • Kawaii hot pink aesthetic
  • Creepy kawaii pink aesthetic
  • Simple peach aesthetic
  • Peach milk aesthetic
  • Kawaii pink pastel peach aesthetic

Animecore Aesthetic

Animecore is an aesthetic revolving around the visual culture of Japanese anime and manga. Key characteristics of Animecore depend on the audience’s preference. The aesthetic usually consists of pastel colors, glitter, playing games with cute equipment, and creating anime edits or manga drawings.

Common activities for Animecore are cosplay, taking inspiration from anime for art and fashion, decorating rooms with anime posters, collecting anime figures, purchasing merchandise and outfits in appreciation of the favorite anime characters.

Webcore Aesthetic

Webcore aesthetic is also known as Internetcore, Enacore, Cybercore, Windowscore and Old Web aesthetic. It is an aesthetic and a music genre defined by elements of the 1990s and early 2000s Internet. Key symbols of the aesthetic include images, screencaps, and gifs from archived Geocities websites made by amateur coders and animators. The kawaii WebCore aesthetic often features Hello Kitty, a low-resolution blue screen, and other distorted pink dark old web stuff.

Indiecore Aesthetic

The Indiecore aesthetic is the same as the indie aesthetic. It is a style based on the individuality and independence of boys and girls. The Indiecore aesthetic rose to popularity with the rise of Tiktok and VSCO. It is a bright, colorful aesthetic often associated with individuality, crop tops, big sweaters, middle parts, and high contrast pictures. Indie girls like to wear Indiecore outfits and use the style for bedroom decor.

Other subcategories of the Indiecore aesthetic include

  • Indie kid aesthetic / indie kidcore aesthetic
  • Kidcore aesthetic
  • Alt aesthetic

Kawaii Grunge Aesthetic

Kawaii grunge aesthetic is also known as soft grunge aesthetic. As an aesthetic, it represents hopelessness for society. The style is with an edgy and dark color scheme mixed with cute kawaii elements. 

The original Grunge is a 1980s movement of anti-consumerism and rebellion against the norms. Activities that fall into Grunge are listening to music, skateboarding, night activities such as spontaneous road trips or visits to the park, going to concerts/raves, photography, or art activities such as spray painting. Music that is associated with Grunge includes punk rock, heavy metal, rap, and hip hop.  

Key symbols of the kawaii Grunge aesthetic are vinyl records, chains, glitches, neon lights, and band logos. Traditional colors seen in Grunge are mostly black, popular complementary colors for the kawaii grunge aesthetic include grey, red, purple, blue, orange, pastel, pink and yellow. The aesthetic is pretty for outfits and room decor.

Kawaii Soft Girl Aesthetic

Soft girl aesthetic means a deliberately cutesy, feminine, youthful, innocent look. It is a popular room and fashion style among young women of all races on social media. The style often features pastel, pink, blue, and yellow colors. Key symbols of kawaii soft girl aesthetics are heavy blush makeup, lip gloss, sparkles, water, comfy oversized sweaters, plants/flowers, heart patterns, pale hair, and plaid skirts.

Activities associated with kawaii soft girl aesthetics are practicing makeup, going to coffee shops, studying, traveling, playing sports, going to thrift shops, and listening to pop or indie music.

Popular soft girl aesthetic subcategories include

  • Soft egirl aesthetic
  • Indie soft girl aesthetic
  • Soft skater girl aesthetic
  • Sad soft girl aesthetic
  • Blonde soft girl aesthetic
  • Grunge soft girl aesthetic
  • Korean soft girl aesthetic

Applecore Aesthetic

The Applecore aesthetic is sweet, cheerful, fairytale associated, and casual. It centers around apples and is commonly represented with lust, temptation, and power. Fans put the fruit onto dresses and clothing, and develop Applecore music around the theme.

Related aesthetics include

  • Naturecore aesthetic
  • Bardcore aesthetic
  • Cute red aesthetic
  • Cottage core aesthetic
  • Witch academia aesthetic
  • Art academia aesthetic

Normcore Aesthetic

The normcore aesthetic is a reaction to fashion oversaturation and fast-changing trends. It is a trending aesthetic for outfits and room designs. The aesthetic means looking “normal” in a faintly stylized, self-aware kind of way. For clothing, the style looks unisex, unpretentious, average-looking. Normcore wearers are people who do not wish to distinguish themselves from others by their clothing.

Nerdcore Aesthetic

Nerdcore aesthetic is also known as the nerd aesthetic. It is an aesthetic inspired by anime culture, and involves everything nerdy such as hackers, gaming geeks, hip-hop music, sci-fi fantasy, board games, video games, STEM (Science, Technology, Engineering, and Math), etc.

Shibu Kawaii Aesthetic

Shibu-kawaii is a simple everyday kawaii aesthetic for your normal cuteness. It doesn’t involve any extremes, just normal clothes with cute looking. Shibu-kawaii is as ‘normal’ as you can get in terms of the clothing and room decor aspect of kawaii. The common color scheme will be pastel, pink and white.

It is NOT the same as Shiba kawaii aesthetic, which features a happy Japanese puppy that is fluffy, fat, with the tongue out, and loving. A lot of the time, the dog is in cute chibi format.

Yume Kawaii Aesthetic

The Yume kawaii (ゆめかわいい) aesthetic is also known as Yumekawaii or Yumekawa aesthetic.

The Japanese aesthetic means “dreamy cute”. It represents your perfect dream world covered in pastel colors. The aesthetic is filled with girl dreamy vibes, fairytale, fantasy-like style for outfits, hairstyles, art, illustration, and room design. Due to the nature of dreams, they can also feature nightmarish elements.

Yami kawaii aesthetic and Yume kawaii aesthetic have a ying-yang relationship as they contain each other’s motifs in a fitting way. Yume would take Yami’s sickness and make it extremely cute, Yami would take Yume’s dreams and turn them into nightmares.

Skater Girl Aesthetic

The skater girl skates for the enjoyment and fascination for it. Usually, a skater girl aesthetic outfit means wearing baggy pants or long sleeves under short sleeves to cover any padding that they are wearing (knee pads, elbow pads) and to protect exposed skin. Skater girls also decorate their phones, skaters, bedroom, laptop with matching styles to achieve the full aesthetic.

Other subcategories for the skater girl aesthetic includes

  • Roller skater girl aesthetic
  • Soft skater girl aesthetic
  • Grunge skater girl aesthetic
  • Emo skater girl aesthetic
  • 90’s skater girl aesthetic
  • Indie skater girl aesthetic
  • Edgy skater girl aesthetic
  • Vintage skater girl aesthetic
  • Skateboarder aesthetic
  • Pink skater girl aesthetic
  • Tomboy skater girl aesthetic
  • Baddie skater girl aesthetic
  • Summer skater girl aesthetic

Blue Kawaii Aesthetic

The blue kawaii aesthetic means open spaces, freedom, intuition, imagination, inspiration, sensitivity, depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. It is a trending vibe for room decor and fashion styles.

Popular types of the blue kawaii aesthetic include

  • kawaii blue pastel aesthetic
  • cute blue kawaii aesthetic
  • pink and blue kawaii aesthetic
  • light blue girl aesthetic
  • dark blue aesthetic
  • pastel baby blue aesthetic
  • Halloween blue aeshetheic

Ero Kawaii Aesthetic

Ero kawaii aesthetic is also known asErokawa. It is the combination of the two words erotic and kawaii. 

Erokawa (エロカワ) kawaii aesthetic means sexy kawaii or erotic cute. It is supposed to contrast the popular kawaii trends by drawing notions of the western concept of sexiness.

BusuKawaii Aesthetic

The Japanese word Busu-kawaii is made of 2 opposing words, Busaiku (ugly) and kawaii (cute). The Busu kawaii aesthetic means “ugly cute”, and it is popular in clothing in Japan.

FuwaKawaii Aesthetic

Fuwa means fluffy in Japanese. It is a kawaii aesthetic for describing winter clothing, plush, fursuit, soft room decor, and cute animals.


Cottagecore aesthetic is also known as cottage aesthetic. It features simple and rustic designs that are calming. The Cottagecore rooms are often filled with natural materials, flowers and plants (fresh or dried).

  • Dark cottagecore aesthetic
  • Dark academia cottagecore aesthetic
  • Grunge cottagecore aesthetic
  • Cottagecore fairy aesthetic
  • Cottagecore frog aesthetic
  • Cottagecore vintage aesthetic
  • Yellow cottagecore aesthetic
  • Cottagecore anime aesthetic
  • Cottagecore forest aesthetic
  • Cottagecore green aesthetic
  • Cottagecore garden aesthetic
  • Soft cottagecore aesthetic
  • Indie cottagecore aesthetic

Royalty Core Aesthetic

The royalty core aesthetic is also known as the royal core aesthetic. Royalty core aesthetic is a movement that emphasizes the importance of upholding traditional values and aesthetics. It seeks to create a more refined and elevated society through the promotion of traditional values, such as good taste, refinement, and class. A girly-related style will be the Princesscore aesthetic.

American Core Aesthetic

American core aesthetic is also known as America core aesthetic in Europe. The aesthetic reflects the country’s unique character and spirit of capitalism and other popular culture as seen in the eye of the rest of the world. Motifs of the American core aesthetic include Las Vegas-style signages, American flags, Anything Mcdonald’s or Coca Cola related – all in bright colors.

Kawaii Alt Aesthetic

The aesthetic includes all the alternative kawaii aesthetics, such as goth kawaii, grunge kawaii or Yami kawaii. All these kawaii Alt aesthetics are part of the Anti-Kawaii subculture which adds opposing elements to the typical cutesy style in order to leave a greater impression. The vibe is usually a result of mixing dark factors with the sweet pastel elements of the kawaii aesthetic, plus a touch of bohemian chic. It is very popular among young people worldwide.

Dual Kawaii Aesthetic

Dual Kawaii (formerly Karasu No Bara) is about being pessimistic and optimistic at the same time. The vibe is usually a combination of pink and black colors. It is the “healing” aesthetic for those who are feeling sad and lonely, feeling like life is tough and you can’t escape, feeling like there’s no hope, feeling like the world is messed up and you don’t care, and wanting to feel numb because everything is just too much. The aesthetic is about accepting both sides of a person and coming to peace with who they really are.

Dollete Aesthetic

The Dollete aesthetic is supposed to be soft and pinky, but you can also go for gloomy dollete. The aesthetic is popular for clothing and room decoration, motifs for the aesthetic will include lace, lolita vibe accessories, bows, ribbons, angels and heart patterns.

Kawaii Dark Aesthetic

The kawaii dark aesthetics use dark colors, textures, and patterns to contrast with the signature cute, cuddly, and whimsical vibes of kawaii aesthetics. This style of art, fashion and room decor often has a moody or sinister feel, and is intended to create a sense of tension or suspense.

What is the cutest aesthetic?

There is no universal answer to this question, as what is considered “cute” can vary drastically from person to person. However, there are a few aesthetic trends that are often considered cute by many people, including Kawaiicore, pastel goth and soft girl aesthetics.

How to have a kawaii aesthetic?

There are thousands of different aesthetic types, you can give a kawaii touch to any of them through the following ways. All kawaii aesthetics have the following similarities, but the details will depend on which exact kawaii aesthetic are you going for.

  • big forehead, big eyes, small body – features that looks like a baby or a kitten
  • bright, colorful fabric with feminine details like frills and bows
  • key chains, clip-on stuffed animals, and other cute accessories for youth vibe
  • clean, innocent shades of pastel and pink colors

Why is Japan obsessed with cute things?

Traditional Japanese culture was not cute at all. The culture of cuteness is a way to seek balance in the stressful male dominating lifestyle for different genders.

  • Kawaii usually refers to small children, babies and small animals. Japanese women want to appear youthful and Japanese men are attracted to young girls.
  • The comfort of cuteness is soothing for Japanese people and allows them an escape from the realities of their high stress lifestyle.
  • Many Japanese resist to grow out of their prepubescent stage to escape from strict social norms and high expectations. Staying kawaii gives them the needed sense of protection.

Kawaii culture and aesthetics are a peculiarity of contemporary Japan and move across mass media, impulse goods, creative industries, and juvenile tendencies. The concept, graphic styles, and commodities related to a kawaii culture are composite.